Rachana Swarna

Digital Marketer | Content Strategist | Brand Builder

Affliate Marketing

đź’° What is Affiliate Marketing? A Beginner’s Guide Affiliate marketing is a performance-based digital marketing strategy where individuals or businesses (affiliates) earn a commission by promoting another company’s products or services. It’s a win-win: brands get...
Email Marketing

Email Marketing

đź“§ What is Email Marketing? A Complete Beginner’s Guide Email marketing is a digital strategy that uses email to connect with your audience, promote products or services, nurture leads, and build long-term relationships with customers. Despite being one of the...
Web Analytics

Web Analytics

📊 What is Web Analytics? A Simple Guide Web analytics is the process of collecting, measuring, analyzing, and reporting web data to understand and optimize how users interact with a website. It helps businesses make data-driven decisions to improve user experience,...
Search Engine Marketing

Search Engine Marketing

🔍 What is Search Engine Marketing (SEM)? Explained Simply Search Engine Marketing (SEM) is a form of digital marketing focused on promoting websites by increasing their visibility on search engine results pages (SERPs)—primarily through paid advertising. 🚀 Key...
Social Media Marketing

Social Media Marketing

📱 What is Social Media Marketing? A Complete Guide Social Media Marketing (SMM) is the use of social media platforms to promote a brand, connect with audiences, and drive traffic, engagement, and sales. It’s a vital part of digital marketing strategies for businesses...